Repeatedly I see confusion in the community about the terms and that is why I wrote this article to explain the differences and advantages and disadvantages of sGTM.
In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.
In the past 2-3 years, I’ve found myself constantly returning to the fundamentals of analytics.
What is it? The following PHP script measures your site’s bots/crawlers to Google analytics 4.
Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.