Like every year, I make a note. In short, a challenging year, but nothing terrible. Lots of experiences.
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Summary 2023 – personal life
I’m writing the article sort of in response to panic and frequent questions… what to do next if I liked Universal analytics I hate GA4? Are there any alternatives? I get asked this quite a lot.
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Measurecamp Helsinki 2023
I am continuing my journey to visit all the Measure Camps in Europe. I wanted to explore Helsinki before.
If you use Hotjar for UX analysis, you may have noticed a recent price increase. Unfortunately, this may have made this tool unavailable to some small businesses or startups. It affected a lot of UXers in my area, because a lot of people I know use this tool. Fortunately, I can recommend an alternative that […]
I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well. GA4 documentation: Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4 Marketing documentation: https://support.google.com/analytics/answer/10089681 YouTube with web analytics: MeasureSchool: https://www.youtube.com/c/MeasureSchool AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/ Advanced stuff on Youtube: There are more advanced channels […]
Current structure from Google analytics: User> Visits> Pageviews> On-Page Events The whole thing is starting to create numbers more and more distant from reality. And that’s why I did a thought exercise on a topic which of these metrics can be trusted. Historically, it worked quite a bit before mobile applications, single page applications, PWA, services […]
A thought exercise on what will happen next in web analytics in a few years and where it will go.