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Web analytics

Where to find the latest information on web analytics (GA4)

I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well. GA4 documentation: Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4 Marketing documentation: https://support.google.com/analytics/answer/10089681 YouTube with web analytics: MeasureSchool: https://www.youtube.com/c/MeasureSchool AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/ Advanced stuff on Youtube: There are more advanced channels […]

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Web analytics

Google analytics metrics at the time of ITP: User > Visits > Pageviews

Current structure from Google analytics: User> Visits> Pageviews> On-Page Events The whole thing is starting to create numbers more and more distant from reality. And that’s why I did a thought exercise on a topic which of these metrics can be trusted. Historically, it worked quite a bit before mobile applications, single page applications, PWA, services […]

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Web analytics

Reflection on the future of web analytics.

A thought exercise on what will happen next in web analytics in a few years and where it will go.

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Web analytics

GTM script for measuring scrolling in single page applications

 

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Web analytics

Forwarding UTM parameters from the landing page to another domain.

The client had several one-time landing pages on different domains and wanted to drag traffic to their main website through them. These landing pages did not contain any form, only links to the purchase process on another domain. So evaluating the benefits of individual campaigns was quite a problem, because the data was in several Google analytics […]

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Web analytics

Problems with AMP in web analytics of e-shops

I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]

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Web analytics

Custom timer measuring the actual time spent on the page depending on the length of the content. GTM + GA

What did I want? Measure the time on the content page so I can say that users have really read the content. Of course, this is a script in Google tag manager. Required features: Start measuring only on a loaded page (DOM ready) when the user really sees the page. Measure the real time the user sees […]