I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well. GA4 documentation: Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4 Marketing documentation: https://support.google.com/analytics/answer/10089681 YouTube with web analytics: MeasureSchool: https://www.youtube.com/c/MeasureSchool AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/ Advanced stuff on Youtube: There are more advanced channels […]
Current structure from Google analytics: User> Visits> Pageviews> On-Page Events The whole thing is starting to create numbers more and more distant from reality. And that’s why I did a thought exercise on a topic which of these metrics can be trusted. Historically, it worked quite a bit before mobile applications, single page applications, PWA, services […]
A thought exercise on what will happen next in web analytics in a few years and where it will go.
The client had several one-time landing pages on different domains and wanted to drag traffic to their main website through them. These landing pages did not contain any form, only links to the purchase process on another domain. So evaluating the benefits of individual campaigns was quite a problem, because the data was in several Google analytics […]
I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]
What did I want? Measure the time on the content page so I can say that users have really read the content. Of course, this is a script in Google tag manager. Required features: Start measuring only on a loaded page (DOM ready) when the user really sees the page. Measure the real time the user sees […]