I connect measurement strategy and architecture with hands-on delivery across AI, SEO and engineering. When established approaches are not enough, I build original solutions and share what I learn with the professional community.
What you will find here
Practical insights from the fields I use to solve real problems:
- Web analytics: measurement quality, trustworthy data and better decisions.
- Artificial intelligence: practical tests, AI visibility and changes in search.
Latest articles
I share practical tests, guides, dead ends and conclusions that may help other people work more effectively with data and emerging technologies.
- How to Become a Web Analyst in 2026: Skills, AI & Tools
In September 2018, I wrote the first version of an article about how to become a web analyst. I recommended building your own test website, using… Read more: How to Become a Web Analyst in 2026: Skills, AI & Tools - Do We Still Need Google Tag Manager in the Age of AI?
Marek Prokop asked a simple but important question on LinkedIn (discussion in Czech): do we still need Google Tag Manager now that an AI agent can… Read more: Do We Still Need Google Tag Manager in the Age of AI? - Google I/O 2026: Gemini 3.5 Flash, Antigravity CLI, and Antigravity 2.0 Through a Developer’s Eyes
Short version: I expected more from Google. Not because Gemini 3.5 Flash is an unusable model or because Antigravity has no direction. The problem is elsewhere:… Read more: Google I/O 2026: Gemini 3.5 Flash, Antigravity CLI, and Antigravity 2.0 Through a Developer’s Eyes - Does llms.txt Actually Matter? Evidence, Use Cases, and SEO Impact
Does llms.txt actually make sense? For an ordinary website, probably not today. As a documentation hub for LLMs and agents, perhaps. But there is a major… Read more: Does llms.txt Actually Matter? Evidence, Use Cases, and SEO Impact - AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web?
AI in the browser sounds like a convenient feature. Page summarization. Writing assistance. Searching across open tabs. An agent that browses the web for you, compares… Read more: AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web? - Conversational AI analytics isn’t about anyone being able to ask for data. It’s about no longer having to ask the most important questions again.
Another one of my anti-hype articles 🙂 .
Follow my latest work
I also share shorter observations, ongoing experiments and links to new articles on my professional profiles.