I connect measurement strategy and architecture with hands-on delivery across AI, SEO and engineering. When established approaches are not enough, I build original solutions and share what I learn with the professional community.
What you will find here
Practical insights from the fields I use to solve real problems:
- Web analytics: measurement quality, trustworthy data and better decisions.
- Artificial intelligence: practical tests, AI visibility and changes in search.
Experience in practice
Explore projects I have worked on, recommendations from colleagues and clients, and examples of my published work. I also describe the skills, technologies and AI tools I use in practice.
Explore my experience and references
Latest articles
I share practical tests, guides, dead ends and conclusions that may help other people work more effectively with data and emerging technologies.
- WebMCP in Practice: Why I Give AI Agents Their Own Tools
On this website, an AI agent no longer has to click its way through everything. With WebMCP, it can search for articles, read the article currently… Read more: WebMCP in Practice: Why I Give AI Agents Their Own Tools - How to Become a Web Analyst in 2026: Skills, AI & Tools
In September 2018, I wrote the first version of an article about how to become a web analyst. I recommended building your own test website, using… Read more: How to Become a Web Analyst in 2026: Skills, AI & Tools - Do We Still Need Google Tag Manager in the Age of AI?Marek Prokop asked a simple but important question on LinkedIn (discussion in Czech): do we still need Google Tag Manager now that an AI agent can… Read more: Do We Still Need Google Tag Manager in the Age of AI?
- Google I/O 2026: Gemini 3.5 Flash, Antigravity CLI, and Antigravity 2.0 Through a Developer’s EyesShort version: I expected more from Google. Not because Gemini 3.5 Flash is an unusable model or because Antigravity has no direction. The problem is elsewhere:… Read more: Google I/O 2026: Gemini 3.5 Flash, Antigravity CLI, and Antigravity 2.0 Through a Developer’s Eyes
- Does llms.txt Actually Matter? Evidence, Use Cases, and SEO ImpactDoes llms.txt actually make sense? For an ordinary website, probably not today. As a documentation hub for LLMs and agents, perhaps. But there is a major… Read more: Does llms.txt Actually Matter? Evidence, Use Cases, and SEO Impact
- AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web?AI in the browser sounds like a convenient feature. Page summarization. Writing assistance. Searching across open tabs. An agent that browses the web for you, compares… Read more: AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web?
Follow my latest work
I also share shorter observations, ongoing experiments and links to new articles on my professional profiles.