I connect measurement strategy and architecture with hands-on delivery across AI, SEO and engineering. When established approaches are not enough, I build original solutions and share what I learn with the professional community.
What you will find here
Practical insights from the fields I use to solve real problems:
- Web analytics: measurement quality, trustworthy data and better decisions.
- Artificial intelligence: practical tests, AI visibility and changes in search.
Latest articles
I share practical tests, guides, dead ends and conclusions that may help other people work more effectively with data and emerging technologies.
- Google I/O 2026: Gemini 3.5 Flash, Antigravity CLI, and Antigravity 2.0 Through a Developer’s Eyes
Short version: I expected more from Google. Not because Gemini 3.5 Flash is an unusable model or because Antigravity has no direction. The problem is elsewhere:… Read more: Google I/O 2026: Gemini 3.5 Flash, Antigravity CLI, and Antigravity 2.0 Through a Developer’s Eyes - AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web?
AI in the browser sounds like a convenient feature. Page summarization. Writing assistance. Searching across open tabs. An agent that browses the web for you, compares… Read more: AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web? - Conversational AI analytics isn’t about anyone being able to ask for data. It’s about no longer having to ask the most important questions again.
Another one of my anti-hype articles 🙂 . - Does it make sense to use Cloudflare Markdown for AI Agents?
Why was this article written? I have my own AI and SEO knowledge base, and we had an internal discussion about whether we should invest in… Read more: Does it make sense to use Cloudflare Markdown for AI Agents? - Google AI Overviews and AI Mode: What’s New? 2026 Q1
We have more data since the last review (November 2025). Google AI Overviews (GAIO) and AI Mode have expanded, the EU has launched a formal antitrust… Read more: Google AI Overviews and AI Mode: What’s New? 2026 Q1 - Google Gemini 3.0 Pro: Hype vs. Reality – My Perspective.
Let’s talk about the Google Gemini 3.0 Pro model I have several days of intensive testing behind me, during which I integrated the model into my… Read more: Google Gemini 3.0 Pro: Hype vs. Reality – My Perspective.
Follow my latest work
I also share shorter observations, ongoing experiments and links to new articles on my professional profiles.