Categories
Web analytics

Alternatives to Google analytics 4

I’m writing the article sort of in response to panic and frequent questions… what to do next if I liked Universal analytics I hate GA4? Are there any alternatives? I get asked this quite a lot.

Categories
Web analytics

Where to find the latest information on web analytics (GA4)

I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well. GA4 documentation: Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4 Marketing documentation: https://support.google.com/analytics/answer/10089681 YouTube with web analytics: MeasureSchool: https://www.youtube.com/c/MeasureSchool AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/ Advanced stuff on Youtube: There are more advanced channels […]

Categories
Web analytics

Google analytics metrics at the time of ITP: User > Visits > Pageviews

Current structure from Google analytics: User> Visits> Pageviews> On-Page Events The whole thing is starting to create numbers more and more distant from reality. And that’s why I did a thought exercise on a topic which of these metrics can be trusted. Historically, it worked quite a bit before mobile applications, single page applications, PWA, services […]

Categories
Web analytics

Reflection on the future of web analytics.

A thought exercise on what will happen next in web analytics in a few years and where it will go.

Categories
Web analytics

GTM script for measuring scrolling in single page applications

 

Categories
Web analytics

Forwarding UTM parameters from the landing page to another domain.

he client had several one-off landing pages on different domains and wanted to pull traffic to their main website through them.  These landing pages did not contain any form just links to the purchase process on another domain. So evaluating the benefit of each campaign was quite a challenge because the data was in several […]

Categories
Web analytics

Problems with AMP in web analytics of e-shops

I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]