Categories
Web analytics

How to get rid of referral spam in Google analytics 4?

Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.

Categories
Web analytics

Summary 2023 – personal life

Like every year, I make a note. In short, a challenging year, but nothing terrible. Lots of experiences.

Categories
Web analytics

Alternatives to Google analytics 4

I’m writing the article sort of in response to panic and frequent questions… what to do next if I liked Universal analytics I hate GA4? Are there any alternatives? I get asked this quite a lot.

Categories
Web analytics

Measurecamp Helsinki 2023

I am continuing my journey to visit all the Measure Camps in Europe. I wanted to explore Helsinki before.

Categories
Web analytics

Microsoft Clarity – UX tool that I like to recommend.

If you use Hotjar for UX analysis, you may have noticed a recent price increase. Unfortunately, this may have made this tool unavailable to some small businesses or startups. It affected a lot of UXers in my area, because a lot of people I know use this tool. Fortunately, I can recommend an alternative that […]

Categories
Web analytics

Where to find the latest information on web analytics (GA4)

I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well. GA4 documentation: Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4 Marketing documentation: https://support.google.com/analytics/answer/10089681 YouTube with web analytics: MeasureSchool: https://www.youtube.com/c/MeasureSchool AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/ Advanced stuff on Youtube: There are more advanced channels […]

Categories
Web analytics

Google analytics metrics at the time of ITP: User > Visits > Pageviews

Current structure from Google analytics: User> Visits> Pageviews> On-Page Events The whole thing is starting to create numbers more and more distant from reality. And that’s why I did a thought exercise on a topic which of these metrics can be trusted. Historically, it worked quite a bit before mobile applications, single page applications, PWA, services […]