Another one of my anti-hype articles 🙂 .
Category: Artificial Intelligence in Analytics & Marketing
Discover how to turn the latest AI tools, from ChatGPT and Perplexity to Google Gemini and AI Overviews, into a concrete advantage for your business. In this category you’ll find:
- practical guides on measuring and segmenting GA4 traffic originating from AI tools
- curated studies and recommendations on how Google’s AI-generated search results affect organic traffic
- tips for automating reporting, building predictive analyses, and other smart uses of machine learning in everyday marketing practice
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Why was this article written? I have my own AI and SEO knowledge base, and we had an internal discussion about whether we should invest in markdown for AI agents. Internally, we agreed that it does not make much sense right now, but I wanted to create a public reference point for it. Going forward, […]
We have more data since the last review (November 2025). Google AI Overviews (GAIO) and AI Mode have expanded, the EU has launched a formal antitrust investigation, and new studies show a significant drop in CTR for some queries. In short, this is a continuation of the article ” Google AI Overviews and AI Mode: […]
Let’s talk about the Google Gemini 3.0 Pro model I have several days of intensive testing behind me, during which I integrated the model into my daily workflow. From my previous Linkedin post, it might have looked like I was skeptical about the new model or that it wasn’t good. I would like to set […]
I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!