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Web analytics

Reflection on the future of web analytics.

A thought exercise on what will happen next in web analytics in a few years and where it will go.

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Web analytics

GTM script for measuring scrolling in single page applications

 

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Web analytics

Forwarding UTM parameters from the landing page to another domain.

he client had several one-off landing pages on different domains and wanted to pull traffic to their main website through them.  These landing pages did not contain any form just links to the purchase process on another domain. So evaluating the benefit of each campaign was quite a challenge because the data was in several […]

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Web analytics

Problems with AMP in web analytics of e-shops

I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]

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Web analytics

Custom timer measuring the actual time spent on the page depending on the length of the content. GTM + GA

What did I want? Measure the time on the content page so I can say that users have really read the content. Of course, this is a script in Google tag manager. Required features: Start measuring only on a loaded page (DOM ready) when the user really sees the page. Measure the real time the user sees […]

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Web analytics

Fix missing traffic from Android app in Google Universal analytics

Fixed missing traffic from Android app in Google Universal analytics Google visits analytics fix, part of direct visits you get access from android.

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Web analytics

CustomTask GTM GA debugging

Simo Ahava has a customtask generator, a  great thing, it combines his becoming an article about customtask in Google tag manager into one user-friendly generator. I added a few improvements… Remove the .forEach function In what? Remove PII from Hits   , it is a function in CustomTask, which if it encounters that in the URL or GA parameters there is an email, […]