I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well.
Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4
Marketing documentation: https://support.google.com/analytics/answer/10089681
YouTube with web analytics:
Advanced stuff on Youtube:
There are more advanced channels from GA4 , like
Other YT channels by Julian Jackson (and he has podcasts too)
For the latest on GA4… I definitely recommend following Charles Farina on Twitter too! (King of GA4)
There is currently no better place to follow GA4 news. So practically a must, for all the non-returners.
Tweets by CharlesFarina
The same goes for Krista Seiden, who was involved in the development of GA4.
Tweets by kristaseiden
Brian Stark, product owner GA4 360
Tweets by bhstark
Simo Ahava, if you want to use GTM. (King of GTM)
Tweets by SimoAhava
Julius Fedorovicius (analytics mania)
Tweets by fedorovicius
David Vallejo, for technical stuff around measurement.
Tweets by thyng
Then there are podcasts.
+ web: https://www.thyngster.com/
Measure pod https://www.measurelab.co.uk/podcast/
Life After Gdpr https://lifeaftergdpr.eu/
The Measurement Minute by Gary Angel https://digitalmortar.com/measuring-self-checkout-or-not/
The Analytics Power Hour https://analyticshour.io/
The GA4 certification (exam + a bit of material to learn) is pretty easy.
And then there is a super heavy community version by Charles Farina