Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
In 2025, Google fully rolled out AI Overviews (available in the Czech Republic since May 17, 2025) and AI Mode (the full version available in the US since May 17, 2025). These features present users with direct summaries of other people’s content and dramatically reduce the number of clicks to the original sources. Google CEO […]
People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]
This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂
AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]
Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂