In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.
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Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
In the past 2-3 years, I’ve found myself constantly returning to the fundamentals of analytics.

What is it? The following PHP script measures your site’s bots/crawlers to Google analytics 4.

Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.
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Summary 2023 – personal life

Like every year, I make a note. In short, a challenging year, but nothing terrible. Lots of experiences.