In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.
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Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
In the past 2-3 years, I’ve found myself constantly returning to the fundamentals of analytics.
What is it? The following PHP script measures your site’s bots/crawlers to Google analytics 4.
Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.
Like every year, I make a note. In short, a challenging year, but nothing terrible. Lots of experiences.