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Artificial Intelligence in Analytics & Marketing

AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web?

AI in the browser sounds like a convenient feature. Page summarization. Writing assistance. Searching across open tabs. An agent that browses the web for you, compares offers, or fills out a form. Technologically, it makes sense. The problem isn’t AI in the browser itself. The problem is who is introducing it, how they are introducing […]

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Artificial Intelligence in Analytics & Marketing Web analytics

The impact of Google AI Overview on the Internet’s digital ecosystem

AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]

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Web analytics

Reflection on the future of web analytics.

A thought exercise on what will happen next in web analytics in a few years and where it will go.

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Artificial Intelligence in Analytics & Marketing Web analytics

The Future of Ad Targeting Without Third-Party Cookies

Yes this is my view of how the ecosystem could evolve and how a potential solution might work.

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Artificial Intelligence in Analytics & Marketing Latest articles

The Future of Search: How Visual and Voice SERPs Will Transform SEO

In most cases, only one result will be displayed. The distinction between #SEO and #PPC will gradually disappear.