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AI SEO and GEO Through an SEO Analyst’s Lens Artificial Intelligence in Analytics & Marketing Latest articles Web analytics

WebMCP in Practice: Why I Give AI Agents Their Own Tools

On this website, an AI agent no longer has to click its way through everything. With WebMCP, it can search for articles, read the article currently open, or get my profile and contact details. And as a web analyst, I can measure when it actually uses this approach.

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Artificial Intelligence in Analytics & Marketing Latest articles

AI in the Browser: A Convenient Feature or a New Layer of Power Between Humans and the Web?

AI in the browser sounds like a convenient feature. Page summarization. Writing assistance. Searching across open tabs. An agent that browses the web for you, compares offers, or fills out a form. Technologically, it makes sense. The problem isn’t AI in the browser itself. The problem is who is introducing it, how they are introducing […]

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Artificial Intelligence in Analytics & Marketing Latest articles Web analytics

The impact of Google AI Overview on the Internet’s digital ecosystem

AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]

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Latest articles Web analytics

Reflection on the future of web analytics.

A thought exercise on what will happen next in web analytics in a few years and where it will go.

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Artificial Intelligence in Analytics & Marketing Latest articles Web analytics

The Future of Ad Targeting Without Third-Party Cookies

Yes this is my view of how the ecosystem could evolve and how a potential solution might work.