I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
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Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
Notice: This method is no longer functional The method described in this article can no longer be used to reliably distinguish traffic from Google AI Overviews and AI Mode in GA4.
You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]
You might think the ad- prefix in CSS is harmless. It’s just a couple of letters, clear enough for even a junior dev to spot. But those few letters can turn your frontend into a totally blank page. Even worse? You’ll only hear about the bug from a furious client. In production. Late Friday afternoon. […]
In 2025, Google fully rolled out AI Overviews (available in the Czech Republic since May 17, 2025) and AI Mode (the full version available in the US since May 17, 2025). These features present users with direct summaries of other people’s content and dramatically reduce the number of clicks to the original sources. Google CEO […]