Practical articles on measurement strategy, data quality, analytics implementation and the long-term trustworthiness of data. I also cover unusual technical problems, original approaches and changes affecting how organisations measure and decide.
In September 2018, I wrote the first version of an article about how to become a web analyst. I recommended building your own test website, using Google Analytics, Google Tag Manager, working with spreadsheets, learning step by step, gaining experience in online marketing, staying technically curious and being willing to help others. Eight years later, […]
Marek Prokop asked a simple but important question on LinkedIn (discussion in Czech): do we still need Google Tag Manager now that an AI agent can implement tracking? For the first time in thirteen years, he left it off a new website. AI can inspect a repository, find the right place, modify the code, run […]
This article was created mainly so that I can refer to it whenever we discuss testing the deletion of cookies and other browser storage. It is not about the appearance of a cookie banner, but about what actually happens: what exactly occurs when data is deleted, why a simple guide is often insufficient, and where […]
I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
Notice: This method is no longer functional The method described in this article can no longer be used to reliably distinguish traffic from Google AI Overviews and AI Mode in GA4.