Occasionally I hear about someone wanting to be a web analyst. I’ve tried to mentor a few people and help many just with analytics.
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How to become a web analyst?
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Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
Updated August 8, 2026: Since December 11, 2025, Google Tag Manager has offered built-in Analytics Client ID, Analytics Session ID, and Analytics Session Number variables. For a custom cookie prefix and more precise session selection, you can use the user-defined Analytics Storage variable. The old _ga cookie parser is therefore no longer recommended. One-sentence recommendation: […]