Another one of my anti-hype articles 🙂 .
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Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
Why was this article written? I have my own AI and SEO knowledge base, and we had an internal discussion about whether we should invest in markdown for AI agents. Internally, we agreed that it does not make much sense right now, but I wanted to create a public reference point for it. Going forward, […]
This article was created mainly so that I can refer to it whenever we discuss testing the deletion of cookies and other browser storage. It is not about the appearance of a cookie banner, but about what actually happens: what exactly occurs when data is deleted, why a simple guide is often insufficient, and where […]
We have more data since the last review (November 2025). Google AI Overviews (GAIO) and AI Mode have expanded, the EU has launched a formal antitrust investigation, and new studies show a significant drop in CTR for some queries. In short, this is a continuation of the article ” Google AI Overviews and AI Mode: […]
Let’s talk about the Google Gemini 3.0 Pro model I have several days of intensive testing behind me, during which I integrated the model into my daily workflow. From my previous Linkedin post, it might have looked like I was skeptical about the new model or that it wasn’t good. I would like to set […]