I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
Latest articles
Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
Is Google bringing keywords back to GA4 thanks to AI? Almost yes—only now they’re full sentences. You might think the era of “not provided” in analytics is finally behind us. Maybe not. But then Google AI Overviews shows up and starts adding something like #:~:text=some%20text… to URLs, and suddenly there’s hope: what if AI is […]
You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]
You might think the ad- prefix in CSS is harmless. It’s just a couple of letters, clear enough for even a junior dev to spot. But those few letters can turn your frontend into a totally blank page. Even worse? You’ll only hear about the bug from a furious client. In production. Late Friday afternoon. […]
In 2025, Google fully rolled out AI Overviews (available in the Czech Republic since May 17, 2025) and AI Mode (the full version available in the US since May 17, 2025). These features present users with direct summaries of other people’s content and dramatically reduce the number of clicks to the original sources. Google CEO […]