he client had several one-off landing pages on different domains and wanted to pull traffic to their main website through them. These landing pages did not contain any form just links to the purchase process on another domain. So evaluating the benefit of each campaign was quite a challenge because the data was in several […]
I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]
What did I want? Measure the time on the content page so I can say that users have really read the content. Of course, this is a script in Google tag manager. Required features: Start measuring only on a loaded page (DOM ready) when the user really sees the page. Measure the real time the user sees […]
Fixed missing traffic from Android app in Google Universal analytics Google visits analytics fix, part of direct visits you get access from android.
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CustomTask GTM GA debugging
Simo Ahava has a customtask generator, a great thing, it combines his becoming an article about customtask in Google tag manager into one user-friendly generator. I added a few improvements… Remove the .forEach function In what? Remove PII from Hits , it is a function in CustomTask, which if it encounters that in the URL or GA parameters there is an email, […]
What happened? Facebook has started adding the parameter fbclid (Facebook Click Identifier) to the URL of a click from Facebook posts. This parameter appears only in the web version of Facebook, both on the destop and mobile versions of the web, it has not appeared anywhere on Andriod or IOS applications. What is it used for? […]