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Web analytics

Problems with AMP in web analytics of e-shops

I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]

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Web analytics

Custom timer measuring the actual time spent on the page depending on the length of the content. GTM + GA

What did I want? Measure the time on the content page so I can say that users have really read the content. Of course, this is a script in Google tag manager. Required features: Start measuring only on a loaded page (DOM ready) when the user really sees the page. Measure the real time the user sees […]

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Web analytics

Fix missing traffic from Android app in Google Universal analytics

Fixed missing traffic from Android app in Google Universal analytics Google visits analytics fix, part of direct visits you get access from android.

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Web analytics

CustomTask GTM GA debugging

Simo Ahava has a customtask generator, a  great thing, it combines his becoming an article about customtask in Google tag manager into one user-friendly generator. I added a few improvements… Remove the .forEach function In what? Remove PII from Hits   , it is a function in CustomTask, which if it encounters that in the URL or GA parameters there is an email, […]

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Web analytics

Facebook parameter fbclid in URL and his removal.

What happened? Facebook has started adding the parameter fbclid (Facebook Click Identifier) ​​to the URL of a click from Facebook posts. This parameter appears only in the web version of Facebook, both on the destop and mobile versions of the web, it has not appeared anywhere on Andriod or IOS applications. What is it used for? […]

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Web analytics

How to become a web analyst?

Occasionally I hear about someone wanting to be a web analyst. I’ve tried to mentor a few people and help many just with analytics.