I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well. GA4 documentation: Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4 Marketing documentation: https://support.google.com/analytics/answer/10089681 YouTube with web analytics: MeasureSchool: https://www.youtube.com/c/MeasureSchool AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/ Advanced stuff on Youtube: There are more advanced channels […]
Web analytics
Practical articles on measurement strategy, data quality, analytics implementation and the long-term trustworthiness of data. I also cover unusual technical problems, original approaches and changes affecting how organisations measure and decide.
Current structure from Google analytics: User> Visits> Pageviews> On-Page Events The whole thing is starting to create numbers more and more distant from reality. And that’s why I did a thought exercise on a topic which of these metrics can be trusted. Historically, it worked quite a bit before mobile applications, single page applications, PWA, services […]
A thought exercise on what will happen next in web analytics in a few years and where it will go.
he client had several one-off landing pages on different domains and wanted to pull traffic to their main website through them. These landing pages did not contain any form just links to the purchase process on another domain. So evaluating the benefit of each campaign was quite a challenge because the data was in several […]