Occasionally I hear about someone wanting to be a web analyst. I’ve tried to mentor a few people and help many just with analytics.
Categories
How to become a web analyst?
Web analytics
Practical articles on measurement strategy, data quality, analytics implementation and the long-term trustworthiness of data. I also cover unusual technical problems, original approaches and changes affecting how organisations measure and decide.
Updated August 8, 2026: Since December 11, 2025, Google Tag Manager has offered built-in Analytics Client ID, Analytics Session ID, and Analytics Session Number variables. For a custom cookie prefix and more precise session selection, you can use the user-defined Analytics Storage variable. The old _ga cookie parser is therefore no longer recommended. One-sentence recommendation: […]