Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.
Web analytics
Practical articles on measurement strategy, data quality, analytics implementation and the long-term trustworthiness of data. I also cover unusual technical problems, original approaches and changes affecting how organisations measure and decide.
Like every year, I make a note. In short, a challenging year, but nothing terrible. Lots of experiences.
I’m writing the article sort of in response to panic and frequent questions… what to do next if I liked Universal analytics I hate GA4? Are there any alternatives? I get asked this quite a lot.
I am continuing my journey to visit all the Measure Camps in Europe. I wanted to explore Helsinki before.
If you use Hotjar for UX analysis, you may have noticed a recent price increase. Unfortunately, this may have made this tool unavailable to some small businesses or startups. It affected a lot of UXers in my area, because a lot of people I know use this tool. Fortunately, I can recommend an alternative that […]