Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂

Practical articles on measurement strategy, data quality, analytics implementation and the long-term trustworthiness of data. I also cover unusual technical problems, original approaches and changes affecting how organisations measure and decide.

Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂
Repeatedly I see confusion in the community about the terms and that is why I wrote this article to explain the differences and advantages and disadvantages of sGTM.
In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.
In the past 2-3 years, I’ve found myself constantly returning to the fundamentals of analytics.

What is it? The following PHP script measures your site’s bots/crawlers to Google analytics 4.