Notice: This method is no longer functional The method described in this article can no longer be used to reliably distinguish traffic from Google AI Overviews and AI Mode in GA4.
Web analytics
Practical articles on measurement strategy, data quality, analytics implementation and the long-term trustworthiness of data. I also cover unusual technical problems, original approaches and changes affecting how organisations measure and decide.
You might think the ad- prefix in CSS is harmless. It’s just a couple of letters, clear enough for even a junior dev to spot. But those few letters can turn your frontend into a totally blank page. Even worse? You’ll only hear about the bug from a furious client. In production. Late Friday afternoon. […]
People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]
This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂
AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]