Categories
Web analytics

Where to find the latest information on web analytics (GA4)

I already posted this under social media, but I think I should put it here permanently as well. So that it’s there for site visitors as well.

GA4 documentation:

Dev documentation: https://developers.google.com/analytics/devguides/collection/ga4
Marketing documentation: https://support.google.com/analytics/answer/10089681

YouTube with web analytics:

MeasureSchool: https://www.youtube.com/c/MeasureSchool
AnalyticsMania: https://www.youtube.com/c/AnalyticsMania + web https://www.analyticsmania.com/blog/

Advanced stuff on Youtube:

There are more advanced channels from GA4 , like
Adswerve: https://www.youtube.com/channel/UCLVvTJZyCLxTlHlYCTkGDsQ

Other YT channels by Julian Jackson (and he has podcasts too)
https://www.youtube.com/c/JulianaJackson/videos

Twitter

For the latest on GA4… I definitely recommend following Charles Farina on Twitter too! (King of GA4)
There is currently no better place to follow GA4 news. So practically a must, for all the non-returners.

The same goes for Krista Seiden, who was involved in the development of GA4.

Brian Stark, product owner GA4 360
https://twitter.com/bhstark
Simo Ahava, if you want to use GTM. (King of GTM)

Julius Fedorovicius (analytics mania)

David Vallejo, for technical stuff around measurement.

Then there are podcasts.

+ web: https://www.thyngster.com/

Podcasts

Measure pod https://www.measurelab.co.uk/podcast/
Life After Gdpr https://lifeaftergdpr.eu/
The Measurement Minute by Gary Angel https://digitalmortar.com/measuring-self-checkout-or-not/
The Analytics Power Hour https://analyticshour.io/

Certification:

The GA4 certification (exam + a bit of material to learn) is pretty easy.
https://skillshop.exceedlms.com/student/path/508845-google-analytics-certification

And then there is a super heavy community version by Charles Farina
https://docs.google.com/forms/d/e/1FAIpQLSeBBWxcHgCnUxNXNSwKYKIJa-5hlJcHNDL5jMveIGbUXbRGWA/viewform

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