Repeatedly I see confusion in the community about the terms and that is why I wrote this article to explain the differences and advantages and disadvantages of sGTM.
Category: Web analytics
In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.
In the past 2-3 years, I’ve found myself constantly returning to the fundamentals of analytics.
What is it? The following PHP script measures your site’s bots/crawlers to Google analytics 4.
Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.
Categories
Summary 2023 – personal life
Like every year, I make a note. In short, a challenging year, but nothing terrible. Lots of experiences.
I’m writing the article sort of in response to panic and frequent questions… what to do next if I liked Universal analytics I hate GA4? Are there any alternatives? I get asked this quite a lot.