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Web analytics

Do you use the word “ads” in your code? Get ready for an invisible website or part of it!

You might think the ad- prefix in CSS is harmless. It’s just a couple of letters, clear enough for even a junior dev to spot. But those few letters can turn your frontend into a totally blank page. Even worse? You’ll only hear about the bug from a furious client. In production. Late Friday afternoon. […]

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Artificial Intelligence in Analytics & Marketing Web analytics

Click-free shopping? AI agents change the rules of the game, will it kill advertising? Will it kill UX?

People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]

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Web analytics Artificial Intelligence in Analytics & Marketing

Google AI Overviews and AI Mode: Top studies, analysis and recommendations (Update: 2025-06-22)

This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂

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Artificial Intelligence in Analytics & Marketing Web analytics

The impact of Google AI Overview on the Internet’s digital ecosystem

AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]

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Artificial Intelligence in Analytics & Marketing Web analytics

How to create GA4 traffic report from AI tools.

Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂

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Web analytics

Client-Side vs. Server-Side vs. sGTM: An Expert’s Guide to Modern Web Measurement

Repeatedly I see confusion in the community about the terms and that is why I wrote this article to explain the differences and advantages and disadvantages of sGTM.

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Web analytics

Take Back Control: Why Your Business Must Own Its Domains, Data, and Accounts

In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.