A thought exercise on what will happen next in web analytics in a few years and where it will go.
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Practical articles on web analytics, AI, SEO and related technologies. I write about what I test in practice, what actually works, where the limitations are, and how new possibilities affect decision-making.
he client had several one-off landing pages on different domains and wanted to pull traffic to their main website through them. These landing pages did not contain any form just links to the purchase process on another domain. So evaluating the benefit of each campaign was quite a challenge because the data was in several […]
I went through dozens of Google Analytics enhanced ecommerce , so we use product-oriented reporting (price, sales, categories, brandy, sku, variants). We behave similarly in advertising, where product data is the basis for product advertising, typically for super-powerful product dynamic remarketing and other forms of product advertising. Documentation status? Of course, the departure from the product perspective in […]
Yes this is my view of how the ecosystem could evolve and how a potential solution might work.