We have more data since the last review (November 2025). Google AI Overviews (GAIO) and AI Mode have expanded, the EU has launched a formal antitrust investigation, and new studies show a significant drop in CTR for some queries. In short, this is a continuation of the article ” Google AI Overviews and AI Mode: […]
Let’s talk about the Google Gemini 3.0 Pro model I have several days of intensive testing behind me, during which I integrated the model into my daily workflow. From my previous Linkedin post, it might have looked like I was skeptical about the new model or that it wasn’t good. I would like to set […]
I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
Is Google bringing keywords back to GA4 thanks to AI? Almost yes—only now they’re full sentences. You might think the era of “not provided” in analytics is finally behind us. Maybe not. But then Google AI Overviews shows up and starts adding something like #:~:text=some%20text… to URLs, and suddenly there’s hope: what if AI is […]
You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]
You might think the ad- prefix in CSS is harmless. It’s just a couple of letters, clear enough for even a junior dev to spot. But those few letters can turn your frontend into a totally blank page. Even worse? You’ll only hear about the bug from a furious client. In production. Late Friday afternoon. […]
People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]