I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
Is Google bringing keywords back to GA4 thanks to AI? Almost yes—only now they’re full sentences. You might think the era of “not provided” in analytics is finally behind us. Maybe not. But then Google AI Overviews shows up and starts adding something like #:~:text=some%20text… to URLs, and suddenly there’s hope: what if AI is […]
You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]
You might think the ad- prefix in CSS is harmless. It’s just a couple of letters, clear enough for even a junior dev to spot. But those few letters can turn your frontend into a totally blank page. Even worse? You’ll only hear about the bug from a furious client. In production. Late Friday afternoon. […]
People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]
This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂
AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]