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Artificial Intelligence in Analytics & Marketing Web analytics

Click-free shopping? AI agents change the rules of the game, will it kill advertising? Will it kill UX?

People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]