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Artificial Intelligence in Analytics & Marketing Web analytics

The impact of Google AI Overview on the Internet’s digital ecosystem

AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]

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Artificial Intelligence in Analytics & Marketing Web analytics

How to create GA4 traffic report from AI tools.

Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂

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Web analytics

Client-Side vs. Server-Side vs. sGTM: An Expert’s Guide to Modern Web Measurement

Repeatedly I see confusion in the community about the terms and that is why I wrote this article to explain the differences and advantages and disadvantages of sGTM.

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Web analytics

Take Back Control: Why Your Business Must Own Its Domains, Data, and Accounts

In recent days, I came across a troubling case where an agency owned a client’s domain. The moment the business owner wanted to switch providers or make changes, they hit a wall – and it turned into a massive problem.

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Web analytics

Back to Basics: Why Clean Data Trumps Advanced Analytics

In the past 2-3 years, I’ve found myself constantly returning to the fundamentals of analytics.

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Web analytics

Measuring bots in Google analytics 4: Find out how search engines crawl your website

What is it? The following PHP script measures your site’s bots/crawlers to Google analytics 4.

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Web analytics

How to get rid of referral spam in Google analytics 4?

Spam has returned to Google analytics again. A little nostalgia for Google Universal Analytics? I’ve come across it on several projects, somewhere it’s less visible and somewhere more. Mostly, it’s driving up the numbers of smaller projects.