I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
Artificial Intelligence in Analytics & Marketing
Practical experiments and analysis of AI in analytics, marketing and search. Topics include hands-on tool testing, AI traffic and visibility measurement, agents and the real effects of emerging technologies.
You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]
In 2025, Google fully rolled out AI Overviews (available in the Czech Republic since May 17, 2025) and AI Mode (the full version available in the US since May 17, 2025). These features present users with direct summaries of other people’s content and dramatically reduce the number of clicks to the original sources. Google CEO […]
People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]
This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂