I’m writing this to organize my thoughts and have a reference for colleagues, but I’m happy to share it as well, so let’s get to it!
Category: Artificial Intelligence in Analytics & Marketing
Discover how to turn the latest AI tools, from ChatGPT and Perplexity to Google Gemini and AI Overviews, into a concrete advantage for your business. In this category you’ll find:
- practical guides on measuring and segmenting GA4 traffic originating from AI tools
- curated studies and recommendations on how Google’s AI-generated search results affect organic traffic
- tips for automating reporting, building predictive analyses, and other smart uses of machine learning in everyday marketing practice
Clear, concise, and always actionable, complete with step-by-step instructions, ready-to-copy regex patterns, and scripts you can implement right away. Join us and take your data work to the AI level.
You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]
People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]
This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂
AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]
Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂