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Artificial Intelligence in Analytics & Marketing

AI-First Accessibility: Turn Legal Pressure into a Competitive Edge

You might be thinking that accessibility is a noble gesture for blind users and has no place in marketing KPIs. Yet right now, since 28 June 2025, Act No. 424/2023 Coll. (implementation of the European Accessibility Act) applies in the Czech Republic, extending obligations to commercial digital products and services. Davis Wright Tremaine But the law […]

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Artificial Intelligence in Analytics & Marketing Web analytics

Click-free shopping? AI agents change the rules of the game, will it kill advertising? Will it kill UX?

People often underestimate that today’s “AI summaries” in search are only the gateway to a far deeper change: shopping and service management that will be handled for us by highly autonomous software (AI agents). This will trigger another major shift in the economy and the way the internet works. Let’s look at the various consequences […]

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Web analytics Artificial Intelligence in Analytics & Marketing

Google AI Overviews and AI Mode: Top studies, analysis and recommendations (Update: 2025-06-22)

This is a straightforward list of links my hand picked collection of the highest-quality resources on Google AI Overviews and Google AI Mode in Search—so I don’t have to keep sending them out one at a time. 🙂

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Artificial Intelligence in Analytics & Marketing Web analytics

The impact of Google AI Overview on the Internet’s digital ecosystem

AI and SEO is a big topic for me personally, so I felt it was my duty to write this article. I’ll warn you in advance that the article is roughly 47 standard pages long. But I think it’s important, because SGE will soon be live here in the Czech Republic. For those who don’t […]

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Artificial Intelligence in Analytics & Marketing Web analytics

How to create GA4 traffic report from AI tools.

Illustrated guide on how to create a traffic report from AI tools. It may seem simple to me, but it requires several steps, so I’ve decided to make a detailed guide. 🙂